GREAT TASTING COFFEE THAT HAPPENS TO BE ORGANIC. SOME RELATIONSHIPS ARE MEANT TO HAPPEN. It seems only natural that two companies with a shared vision of a better world would unite to bring you exceptional coffee and the chance to make a difference. Fair Trade organic coffee gives you great taste and the chance to make a real difference in the lives of coffee farmers around the world. Because farmers get a fair price for their crop, they are better able to take care of their land, their families, and themselves.