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With the exception of Café Escapes Hot Cocoa and Café Escapes Chai, all currently available Vue® packs are Kosher certified by the Orthodox Union.
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We expect to distribute Starbucks Vue® packs initially in specialty, department store, and mass retailers in the U.S. as well as on our website by fall 2012. Dunkin Donuts™ coffee does not have plans at this time to be part of the Vue® system. We will provide further updates when new brands become part of the Vue® system.
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We will introduce new varieties for Vue® Brewer owners on an ongoing basis. We are bringing more and more options to the Vue® system and have over 50 varieties available.
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Some Vue® packs are small-sized, others are medium-sized, to accommodate varying ingredient volumes necessary to produce an optimal beverage. In short, a larger optimal beverage requires more ingredients for a perfect brew. For example, the medium cup allows more space for more ingredients in beverages like the Barista Prima Coffeehouse® varieties or the iced latte and travel mug size coffees.
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Like our K-Cup® packs, the number of ounces (or grams) in each pack varies depending on the beverage. Even among coffee packs, volumes vary depending on the coffee’s roast level, grind, and formulation for optimal brewing.
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What quantity pack boxes will be offered? Are there any plans for other box counts?
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We currently offer two box counts for the Vue® packs: 16 count (small cups) and 12 count (medium cups), which are available in our Retail and e-Commerce channels. The boxes for each are the same size. We will add further box counts and sizes to fulfill consumer and/or retailer needs.
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The Vue pack is shaped much like a miniature coffee pot and works in a very similar manner. Once inserted into the brewer, the pack is punctured. The heated water then flows into the pack and out the spout. With its Custom Brew Technology® feature, the Vue® brewer applies just the right amount of water pressure, time, and air flow to create the perfect beverage which flows out the spout of the pack.
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The plastic cup used in our Vue® packs is made of #5 plastic, so it can be recycled wherever #5 plastic is accepted. #5 plastic may not be currently accepted for recycling in your community. Check with your municipality or waste hauler, or visit www.vuerecycling.com for more information about recycling the Vue® pack’s plastic cups.
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With the increase in temperature, is there any chance of plastic leaching from the Vue® pack?
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The plastic will not leach from the Vue® pack. We ONLY use FDA (Food & Drug Administration) approved plastics that have been approved for use in this temperature range.
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The packs do NOT contain any phthalates.
The packs are BPA free (BPA: Bisphenol A).