The company, Lavazza, was started back in 1895 by Luigi Lavazza in his grocery store in
Turin, Italy. Since those beginnings, four generations have striven to create the perfect
coffee blend for espresso and espresso beverages like cappuccinos, lattes, and more.
This may be why Lavazza is now known as Italy’s favorite coffee.
Together, Lavazza and Keurig partnered to bring this taste to American consumers –
balancing authentic Lavazza espresso taste with the pure simplicity of the Keurig®
It is pronounced "LA VAATZ A" with the emphasis on "VAATZ".
Both. The brewer is designed and distributed by Keurig and the packs are crafted and
manufactured by Lavazza.
Espresso was originally conceived as a faster way of making coffee, hence the name
"espresso", meaning "express" in Italian. This was done by forcing hot water through a
finely ground blend of coffee at high pressure resulting in faster extraction.
After pushing the desired Espresso button, one will hear a hum as the Rivo® System
brews the espresso. Then, the rich, dark espresso will pour from the brewer spout.
Initially, this liquid will range from a deep dark brown to black in color. The color will
become somewhat lighter towards the end of the process, and one may see lightercolored
foam on the top of the espresso. This last layer is typically called the crema.
Lavazza begins by sourcing 100% Arabica beans from some of the world’s most
renowned coffee-producing regions, Central and South America, India, and East Africa.
The beans are then blended together. Each blend follows a unique recipe in order to best
showcase a particular aroma or taste. Each of the available Lavazza blends can be
enjoyed purely as an espresso or be used as the base for your favorite cappuccino, latte,
macchiato, and more.
Lavazza has created four unique blends modeled after the traditional Italian espresso.
Espresso Delicato (medium roast) – Pleasant aroma with balanced acidity. Slightly
sweet with notes of chocolate and a long lasting citrus finish. 100% sustainably
Espresso Classico (medium roast) – A full bodied blend with notes of tropical fruit.
Sweet floral qualities with a lingering fruity finish.
Espresso Intenso (dark roast) – A bold, full-bodied blend of aromas of butter and
caramel. Subtle hints of smoke with a pleasantly crisp finish.
Espresso Decaf (medium roast decaffeinated) – Balanced flavor with gently sweet
aromas of grape and dried fruit. A satisfying, smooth finish.
Just like at your favorite coffee shop, the perfect espresso base is key when making
any espresso or espresso beverage. The current array of espressos provides that
base, so that users can customize their favorite espresso beverage. In addition, each
espresso tastes great on its own. However, if consumer research indicates a need for
further espresso options, those options will be thoroughly researched and explored
prior to extending the line.
Lavazza uses an innovative decaffeination process involving water and carbon dioxide to
best preserve the aromatic qualities of the coffee, while allowing for the decaffeination
process to occur.
To best design a brewer able to draw out the subtle notes within a true Italian espresso,
Keurig partnered with the world renowned manufacturer of espresso, Lavazza. This
partnership led both organizations to work hand-in-hand and create a system able to
create a traditional Italian espresso in the home – simply and easily.
Espresso Delicato is 100% sustainably grown and is rainforest alliance certified.
Prior to launching the three medium roasts and single dark roast, the consumer taste
profile for espresso drinkers was analyzed. The outcome was a consumer preference for
the roasts that are being launched. We will continue to stay on top of changes in the
American consumer taste profile and adjust the espresso offerings accordingly.
All Kosher Rivo® packs bearing the OU seal have been certified by the Orthodox Union.
Initially, one may see some packs without the seal if they were manufactured prior to
certification. Check for the OU seal to verify Kosher certification.
Espresso, in general, has more caffeine than an average coffee. However, the usual
serving size for espressos is much smaller than for coffee – compare the size of a 1.4 oz
shot of espresso with roughly 50-75 mg of caffeine to a standard 8 oz cup of coffee
containing 90-100 mg of caffeine.
Each Rivo® pack contains approximately 7.5 grams of finely blended Arabica beans. To
maintain the rich Italian taste, the beans undergo a special roasting process while still in
Italy where they are also packed for American consumption.
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What quantity pack boxes will be offered? Are there any plans for other box?
All varieties will be packed in 18-count boxes. We will add further box counts and sizes
to fulfill consumer and/or retailer needs. Please note that there is a free 12-count variety
pack in every Rivo® System box. Each variety pack contains 3 Rivo® packs of each
The Rivo® System can be used in higher altitudes (up to 6,000 feet) without compromising any flavor during the brewing process.
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How do I know if I have the right size cup for the various espresso-based beverages?
The espresso-based beverages in the Rivo® System Welcome Book recommend a 12 oz
mug whether one is making a cappuccino or a latte. This larger mug size is suggested,
so that there is minimal risk of having made too much froth for a particular mug size. As
users become acclimated to their RivoTM System, they will start customizing their
unique, balanced blend of espresso and milk and, as a result, have a clearer idea of the
appropriately sized mug when making their favorite beverage.
During the brewing process, the Rivo® pack is firmly held in place as hot water is evenly
forced through punctured holes in the front and back of the pack. This allows the
beverage to be extracted from the finely ground coffee.
While creating one’s beverage is a matter of personal preference, here are a few tips.
With all of the below, one should always take the lid off the Frothing Pitcher prior to
combining the milk with the espresso.
When making a Latte, pour the heated milk into the already-made espresso from
a short distance from the mug. This keeps the froth back and allows the milk to
be poured first. At the end, top the beverage off with the froth.
When making a Cappuccino, pour the heated milk and foamed milk into the
already-made espresso with the Frothing Pitcher almost touching the mug.
When making a cold Latte, combine everything once it is completed. Pour the
espresso over the ice and finish the beverage with the frothed cold milk.
In each case, use a spoon as needed to scoop out foam from the Frothing Pitcher.
No, Rivo® packs themselves are currently not recyclable. However, the boxes, in which they are sold, are recyclable.
No, the Rivo® System is optimally designed for the Frothing Pitcher, so that one obtains
perfect hot or cold froth – every time.
Size is a matter of taste preference. However, we recommend 1 short espresso for hot
cappuccinos and lattes and a lungo espresso for iced/cold beverages. It is easy to make
a ‘double’, simply brew 2 Rivo® packs (Two separate packs one after another. It is not
recommended to brew the same pack twice.)
The packs do NOT contain any phthalates and are BPA free (BPA: Bisphenol A).
Rivo® packs do not contain filters.
Yes, the ingredients will be listed on every box. The current assortment is 100% Arabica
beans with no sweeteners or flavoring.
Yes, the packs will be individually marked. On average, the shelf life is 24 months,
because the Rivo® packs have been vacuum-packed to sustain product integrity. The
BUBD date will be noted both on the portion pack and on the sleeve. The batch code will
also be noted by the BUBD date.
All Rivo® packs are crafted and packed at the Lavazza plant in Gattinara just outside of