Through a recent partnership, an editor from Fox News ran a feature article on the single-cup category. She was particularly interested in Keurig’s ‘take’ on its role as ‘an industry leader”, i.e. what distinguishes Keurig from others in the category.
Through a corporate lens, our very own Suzanne Dulong, VP of Corporate Communications and Investor Relations at GMCR, was quoted as saying, “From inception, Keurig zealously embraced innovation, quality and convenience and the result is its revolutionary Keurig single-cup brewing system, but we didn’t stop there. Through the brands of our parent company, Green Mountain Coffee Roasters, and the relationships we’ve forged with other leading beverage brands like Folgers, Dunkin’ Donuts, Starbucks and Swiss Miss, we’re able to deliver an unmatched variety of Keurig Brewed beverages within the system.”
Both the B40 Elite and the MINI Plus Brewing System. This was an incredibly organic placement reaching 17 million vistors in the 1st hour of release including placements on: Fox News, AOL, Yahoo and Fox Business.
To view this placement, please visit: http://www.foxbusiness.com/personal-finance/2011/09/20/how-to-pick-right-single-cup-pod-coffee-maker/