A Great Cup of Coffee that
Makes a Difference

You can feel confident that your purchase of any delicious Newman's Own® organic coffee is benefiting others. Fair Trade Certified™ organic double certification helps you make a great cup of coffee and make a difference. Fair Trade Certified™ guarantees farmers a fair price for their harvest, allowing them to invest in their crops, their communities, and their future. Certified organic farming keeps chemicals out of the soil and water, creating coffee grown in harmony with the indigenous habitat.

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Our StoryOur StoryDouble Certified
Organic & Fair Trade: What it means to be double certified

What does organic mean?

Organic farming produces pure, exceptional coffee grown in harmony with the indigenous habitat. There are no synthetic pesticides, herbicides, or fertilizers used, so the only thing you'll find in your coffee cup is great taste.

CoffeeOur certified organic coffee is grown under the shade of a forest canopy, which is home to countless animals, birds, and insects. Shade-grown coffee ripens slowly, so the beans have a smooth, sweet balance and fully developed flavor.

Organic farming is beneficial because it:

    USDA Organic
  • Protects farmers and their villages from direct contact with chemicals
  • Protects forests and wildlife
  • Reduces erosion and flooding
  • Creates pure, naturally great-tasting coffee

"We've seen in recent years that people want to know more about the food they eat, not just how many calories a product contains. It's becoming more important to them how ingredients are grown and processed on the way to their grocer's shelf."
— Nell Newman

What is fair trade?

Fair trade coffee – the taste of a better world.

"Pa always said a good cup of coffee can change your whole day. By choosing Fair Trade coffee, you are choosing to improve conditions for the planet and its people. It's a delicious choice that everyone can live with."
— Nell Newman

Fair Trade Certified

Fair trade builds economic independence for farmers by:

  • Guaranteeing a fair price for their harvest
  • Providing access to consumer markets, cutting out unnecessary middlemen
  • Supporting community development such as roads and schools
  • Providing affordable access to credit
  • Promoting sustainable farming practices
  • Enabling farmers to plan for the future

With a Fair Trade price for their coffee, farmers can afford better health care, food, and housing. Families stay together,
and kids can stay in school. When farmers can afford to take good care of themselves and their land, you get a better cup of coffee.

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