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CONTACT:
Keurig
Dave Manly
VP Marketing, Keurig, Inc.
Tel: 781-928-0162
Keurig Celebrates 10th Anniversary Providing Gourmet Single Cup Coffee
Brewing to Homes and Offices
READING, MA (January 21, 2008) - Ten years ago today, the first gourmet Keurig® Single-Cup
coffee brewers were shipped to customers. It was an instant hit due to the speed, convenience
and gourmet-tasting coffee made possible by the Keurig Brewing System and proprietary "K-
Cup®." A revolution began, and 2.3 billion K-Cups® later it continues. Over 3 million cups of
coffee, tea and hot cocoa brewed by the Keurig single-cup system are now enjoyed everyday in
homes and offices across North America.
"The last revolution in coffee brewing was with drip coffee systems like Mr. Coffee, which were
introduced in the 1970s as an alternative to percolators," stated Nick Lazaris, President of
Keurig, Incorporated. "Since 1998, we have been proud to lead the next revolution: single-cup
brewing."
With the Keurig single-cup brewing system, users can CHOOSE their favorite coffee, tea or hot
cocoa packed in the patented K-Cup, BREW a single cup at the touch of a button, and ENJOY a
gourmet cup with no mess or clean-up. The K-Cup serves as a mini-brewer complete with a
filter and fresh ground coffee sealed inside to preserve freshness. Patented Keurig brewing
technology punctures the K-Cup, forcing a precise amount of water under pressure at a precise
temperature through the K-Cup and resulting in a fresh-brewed cup in less than a minute. In the
office, no one has to make a pot of coffee that ends up getting stale, and everyone can have
their own favorite hot beverage: regular coffee, flavored, decaf, or tea. At home, gourmet coffee
can be brewed quickly, eliminating the need to drive to a coffee shop.
Gourmet coffee and tea brands love Keurig technology because it assures their coffees and
teas are brewed consistently every time...delighting the customer. Twelve popular brands pack
their coffee and tea in K-Cups, including: Green Mountain Coffee®, Diedrich, Gloria Jeans,
Timothy's, Van Houtte, Newman's Own® Organics, Tully's, Caribou, Coffee People, Emeril's,
Bigelow, Twinings, and Celestial Seasonings® Teas. Ghirardelli Premium Chocolates has also
developed a special hot cocoa packet for use with the Keurig system that chocolate lovers crave
and Green Mountain Coffee also offers hot cocoa in K-Cups.
Keurig leads single-cup brewing in both the home and office. In fact, about 6% of all coffee
brewed in offices in the U.S. is Keurig Brewed®. Keurig provides a range of brewing solutions,
available from over 450 Office Coffee Distributors, for small, medium, and large offices. For the
home, Keurig brewers and K-Cups are available at over 10,000 retail stores including Target,
Bloomingdales, Bed Bath & Beyond, Linens N Things, and other premium retailers. Both At
Work and At Home brewing systems can be found at www.keurig.com.
About Keurig
Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, Inc., is a
pioneer and leading manufacturer of single-cup brewing systems. Keurig's proprietary brewing
system combines a pressurized hot water brewer with multiple varieties of K-Cups, which
feature a patented design that preserves the freshness of gourmet coffee and tea. Through
licensing agreements, Keurig offers more than 190 varieties of premium branded coffees and
teas in K-Cups. More than 2 billion cups of Keurig Brewed® coffee and tea have been enjoyed
since 1998. For more information, please visit www.keurig.com or call 888-CUP-BREW.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the
specialty coffee industry for its award-winning coffees and successful business practices. The
Company sells over 100 high quality selections, including Fair Trade Certified(tm) and organic
coffees under the Green Mountain Coffee® and Newman's Own® Organics brands. While the
majority of the Company's revenue is derived from its wholesale, direct mail, and e-commerce
operations (www.GreenMountainCoffee.com), it also owns Keurig, Incorporated, a pioneer and
leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters,
Inc. was recently ranked No. 1 on the Business Ethics list of "100 Best Corporate Citizens," and
has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human
Resource Management as an innovative, high-growth, socially responsible company.
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