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Contact:
Katie McCarthy
Keurig PR Coodinator
Tel: 781-928-0230
Keurig® Appoints New Marketing Director
Former iRobot® marketing lead, Cristina Addesa, trades in robots for gourmet coffee!
Reading, MA, February 17, 2009 - Keurig, Incorporated-the global leader in single cup coffee brewing-is pleased to announce that Cristina Addesa has joined the company as Director of Marketing for the Away from Home Division. Prior to Keurig, Cristina helped develop, launch and market products for Bedford, MA based iRobot, Corp. including the iRobot Roomba® Vacuum Cleaning Robot and iRobot Scooba® Floor Washing Robot. She was also responsible for brand and marketing strategy development at iRobot for the consumer division. Additionally, Cristina served in several marketing positions at Polaroid®, where she was responsible for marketing and product development in both the commercial and consumer markets.
In her new role at Keurig, Cristina will help grow the commercial business which includes all non-at home applications. Keurig single cup brewing is a phenomenon in the office segment, with more than 6% of all coffee brewed in U.S. offices being Keurig Brewed®-- over 30% in Boston.
"We are delighted to have such a talent as Cristina join our team", stated Dave Manly VP Marketing at Keurig, "her successful background in consumer/commercial marketing will help us get to the next level".
Cristina is a graduate of Siena College in Loudonville, New York, and she resides in Andover, Massachusetts.
About Keurig
Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, is a pioneer and leading manufacturer of single-cup brewing systems. Keurig's proprietary brewing system combines a pressurized hot water brewer with multiple varieties of K-Cups, which feature a patented design that preserves the freshness of gourmet coffee and tea. Through licensing agreements, Keurig offers more than 100 varieties of premium branded coffees and teas in K-Cups. More than 2 billion cups of Keurig Brewed® coffee and tea have been enjoyed since 1998. For more information, please visit www.keurig.com or call 888-CUP-BREW.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices. The Company sells over 100 high quality selections, including Fair Trade Certified™ and organic coffees under the Green Mountain Coffee Roasters® and Newman's Own® Organics brands. While the majority of the Company's revenue is derived from its wholesale, direct mail, and e-commerce operations (www.GreenMountainCoffee.com), it also owns Keurig, Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters was recently ranked No. 1 on the Business Ethics list of "100 Best Corporate Citizens," and has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.
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