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Contact:
Katie McCarthy
Keurig PR Coodinator
Tel: 781-928-0230
Keurig® announces the appointment of Chris Stevens to the newly created role of VP Corporate Relations and Customer Development.
Reading, MA, June 1, 2009 - Keurig, Incorporated-the global leader in single-cup coffee brewing-is pleased to announce the appointment of Chris Stevens to the newly created role of VP Corporate Relations and Customer Development - Keurig. Chris will assume the responsibility to build the Keurig brand through outreach efforts to the media, key customers, trade associations, and other influencer groups. Chris will serve as the Keurig company spokesperson and will represent Keurig at major events, including radio shows, business lectures, and trade events. He will also work with the key business owners to build customer development plans, and utilize his extensive network to develop leads to build our business in the Away From Home Channel.
Chris is one of the original members of the Keurig Senior Team and has been a significant contributor to the success of the Keurig Away from Home business. Chris joined Keurig in 1996 and brought to Keurig more than 20 years of experience in consumer goods, sales and marketing, and general management. After beginning his sales career at Procter & Gamble, he became President of a subsidiary of Anheuser-Busch. After also serving as Divisional Manager with A-B, he was Executive VP and General Manager for United Liquors before becoming Executive Director of the Sports Museum of New England.
Chris received his BS from Notre Dame and completed the Executive Education program at Columbia Business School.
About Keurig
Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, is a pioneer and leading manufacturer of single-cup brewing systems. Keurig's proprietary brewing system combines a pressurized hot water brewer with multiple varieties of KCups, which feature a patented design that preserves the freshness of gourmet coffee and tea. Through licensing agreements, Keurig offers more than 200 varieties of premium branded coffees and teas in K-Cups. More than 3 billion cups of Keurig Brewed® coffee and tea have been enjoyed since 1998. For more information, please visit www.keurig.com or call 888-CUP-BREW.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices. The Company sells over 100 high quality selections, including Fair Trade Certified™ and organic coffees under the Green Mountain Coffee Roasters® and Newman’s Own® Organics brands. While the majority of the company’s revenue is derived from its wholesale, direct mail, and e-commerce operations (www.GreenMountainCoffee.com), it also owns Keurig, Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters was recently ranked No. 1 on the Business Ethics list of "100 Best Corporate Citizens," and has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.
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