Press Release

Media Contact:

Sandy Yusen
Director of Public Relations
Green Mountain Coffee Roasters, Inc.
(866) 968-2739

I.R. Contact:

Frances G. Rathke
Chief Financial Officer
Green Mountain Coffee Roasters, Inc.
(802) 244-5621, x2300

Green Mountain Coffee Roasters Announces Appointment of Michelle V. Stacy as Keurig, Inc. President

WATERBURY, VT (October 14, 2008) – Green Mountain Coffee Roasters, Inc., (NASDAQ:GMCR) announced today the appointment of Michelle V. Stacy as President of Keurig, Inc. effective November 3, 2008.

Ms. Stacy joins Keurig with more that 20 years of experience as a senior executive in marketing and global business management with The Gillette Company, and more recently as the Vice President and General Manager of Global Professional Oral Care with Procter & Gamble (NYSE:PG). During her career, Ms. Stacy has managed the integration of several acquisitions. In her latest assignment at P&G, she was responsible for the Global Professional activities for the Crest and Oral-B brands, managing over 700 people in over 70 countries. While at Gillette, she held the position of Vice President, Global Business Management for Oral-B, and earlier for the Parker and Waterman Brands. Additionally, she held positions at Parker Brothers, Clairol and Richardson-Vicks. Since leaving P&G earlier this year, Ms. Stacy has served as Managing Partner of Archpoint Consulting, a professional services firm providing hands-on marketing, sales, operational and financial counsel and expertise to its clients. She holds a BA in Liberal Arts from Dartmouth College and an MBA from Kellogg School at Northwestern University.

Speaking of her decision to join GMCR, Ms. Stacy said, “The proprietary Keurig® single-cup brewing system is driving the newest revolution in how consumers brew and enjoy coffee, as evidenced by the Company’s success. It has emerged as a strong growth driver for GMCR, as the Company expands its national presence. I consider it a privilege to join the team that introduced Keurig to the market, while also looking forward to the opportunity to lead Keurig to new levels of growth. I am excited as well about joining a company that is committed to being a responsible corporate citizen in areas that include supporting local communities and protecting the environment, delivering strong performance for stockholders, and pursuing high standards of corporate governance.”

Speaking of Ms. Stacy’s appointment, Mr. Lawrence J. Blanford, Green Mountain Coffee Roasters President and CEO, said, “I am extremely pleased that Michelle will be joining the team at Keurig and GMCR. Michelle has an impressive track record of success in organizational leadership, strategic planning, global marketing and supply chain management at major Fortune 500 companies and leading consumer brands. Her depth of experience with, and understanding of, consumer packaged goods and technology-oriented products with a razor/razorblade business model are perfectly suited to our strong platform for growth at GMCR and Keurig.”

Nasdaq Notice

Pursuant to the terms of employment with Ms. Stacy, GMCR awarded an inducement grant to Ms. Stacy of a non-qualified option to purchase 35,000 shares of GMCR common stock. The option award was granted without stockholder approval pursuant to NASD Marketplace Rule 4350(i)(1)(A)(iv). The stock options will vest at a rate of 25% on each of the first four anniversaries of the date of grant and will have an exercise price equal to the closing price of GMCR common stock on November 3, 2008, or her first date of employment, whichever is later. The terms of these options are consistent with options granted under GMCR’s 2006 Incentive Plan.

Investor Information on the Company’s Website

About Green Mountain Coffee Roasters, Inc.

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially and environmentally responsible business practices. GMCR manages its operations through two wholly owned business segments: Green Mountain Coffee and Keurig. Its Green Mountain Coffee division sells more than 100 high-quality coffee selections, including Fair Trade Certified™ organic coffees, under the Green Mountain Coffee® and Newman’s Own® Organics brands through its wholesale, direct mail and e-commerce operations (www.GreenMountainCoffee.com). Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup® portion packs for Keurig® Single-Cup Brewers. Keurig, Incorporated is a pioneer and leading manufacturer of gourmet single-cup coffee brewing systems for offices, homes and hotel rooms. Keurig markets its patented brewers and K-Cups® portion packs through office distributors, retail and direct channels (www.Keurig.com). K-Cup® portion packs are produced by a variety of licensed roasters including Green Mountain Coffee. Green Mountain Coffee Roasters, Inc. has been recognized repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company.

Forward-Looking Statements

Certain statements contained herein are not based on historical fact and are “forward-looking statements” within the meaning of the applicable securities laws and regulations. Owing to the uncertainties inherent in forward-looking statements, actual results could differ materially. Factors that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, the impact on sales and profitability of consumer sentiment in this difficult economic environment, the Company’s success in efficiently expanding operations and capacity to meet growth, competition and other business conditions in the coffee industry and food industry in general, fluctuations in availability and cost of high-quality green coffee, any other increases in costs including fuel, the unknown impact of management changes, Keurig’s ability to continue to grow and build profits with its roaster partners in the office and at home markets, the impact of the loss of one or more major customers for Green Mountain Coffee or reduction in the volume of purchases by one or more major customers, delays in the timing of adding new locations with existing customers, Green Mountain Coffee’s level of success in continuing to attract new customers, variances from sales mix and growth rate, weather and special or unusual events, as well as other risks described more fully in the Company’s filings with the SEC. Forward-looking statements reflect management's analysis as of the date of this press release. The Company does not undertake to revise these statements to reflect subsequent developments, other than in its regular, quarterly earnings releases.

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