Brewer Receives Excellence in Design Award from appliance DESIGN Magazine
Reading, MA, July 14, 2008 - Keurig, Incorporated, a subsidiary of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), announces that its B3000 commercial single-cup brewer has received a Silver Excellence in Design Award from appliance DESIGN magazine.
Keurig’s B3000 brewer was recognized in the Commercial/Vending Appliances category of appliance DESIGN’s 21st Annual Excellence in Design competition. An independent panel of industrial design experts evaluated entries based on four criteria: aesthetics, human factors, innovation and technical merits. According to the magazine, award-winning products exhibited sophisticated technology, intuitive features, an eye-catching appearance, energy-efficient attributes and focus on consumer convenience.
The Keurig Brewing System and proprietary K-Cup® portion packs were first introduced in offices in 1998 and were an instant success due to the system’s speed, convenience and gourmet-tasting coffee. The B3000 brewer is designed for large offices where back-to-back brewing by several people is the norm. The B3000 brews a fresh cup of coffee in less than a minute and includes features such as direct line water plumbing, multiple brew sizes and automatic K-Cup ejection and storage. The brewer is also vending compatible.
“The B3000 brewer offers the most advanced single-cup brewing technology and the design of the product also garners raves from our distributors and customers,” said Dave Manly, VP of Marketing. “We’ve succeeded in creating a bold, distinctive look for our brewers that shouts out our leadership, while also making it simple for users to brew gourmet coffee, tea or hot cocoa one cup at a time.”
Keurig leads single-cup brewing in both the home and office. With the Keurig single-cup brewing system, users can choose their favorite coffee, tea or hot cocoa packed in the patented K-Cup portion packs, brew a single cup at the touch of a button, and enjoy a gourmet cup with no mess or clean-up. Keurig provides a range of brewing solutions, available from over 450 Office Coffee Distributors, for small, medium, and large offices. For the home, Keurig brewers and K-Cups are available at over 10,000 retail stores including Target, Bloomingdales, Bed, Bath & Beyond, Linens N Things, and other premium retailers.
About Keurig
Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, Inc., is a pioneer and leading manufacturer of single-cup brewing systems. Keurig's proprietary brewing system combines a pressurized hot water brewer with multiple varieties of K-Cups, which feature a patented design that preserves the freshness of gourmet coffee and tea. Through licensing agreements, Keurig offers more than 190 varieties of premium branded coffees and teas in K-Cups. Nearly 3 billion cups of Keurig Brewed® coffee and tea have been enjoyed since 1998. For more information, please visit www.keurig.com or call 888-CUP-BREW.
About Green Mountain Coffee Roasters, Inc.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR manages its operations through two wholly owned business segments: Green Mountain Coffee and Keurig. Its Green Mountain Coffee division sells more than 100 high-quality coffee selections, including Fair Trade Certified™ organic coffees, under the Green Mountain Coffee® and Newman’s Own® Organics brands through its wholesale, direct mail and e-commerce operations (www.GreenMountainCoffee.com). Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup® portion packs for Keurig® single-cup brewers. Keurig, Incorporated is a pioneer and leading manufacturer of gourmet single-cup coffee brewing systems for offices, homes and hotel rooms. Keurig markets its patented brewers and K-Cups® through office distributors, retail and direct channels (www.keurig.com). K-Cups are produced by a variety of licensed roasters including Green Mountain Coffee. Green Mountain Coffee Roasters, Inc. has been recognized repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company.
Contact:
Dave Manly
VP Marketing
Tel: 781-928-0162
Dave.Manly@keurig.com