Reading, MA, May 1, 2008 - Keurig, Incorporated, a leader in the gourmet single-cup brewing revolution, announced today a new addition to its consumer brewer product line with the Mini B30 brewer.
The Keurig Mini B30 Gourmet Single Cup Home Brewing System
The Mini B30 brewer (SRP $79.95) is the introduction of a new platform for the Keurig at-home brewing systems. The Mini is a smaller size meaning you can enjoy Keurig brewing at your desk, in your boat, at your vacation home, in your dorm room or just about anywhere. Since there is no water reservoir in the Mini, it takes 3 minutes to heat the water and brew the perfect cup of gourmet coffee, tea or hot cocoa. Just pour in 8 oz of water each time you want to brew. The Mini B30 is the first Keurig brewer available in multiple colors. Retailers will offer the black or white Mini, and the Keurig website will include a vibrant red color.
“Keurig’s Mini is the fourth generation of brewing technology here at Keurig. This new, smaller model is the result of continued improvement in technology and design based on feedback from Keurig customers,” noted John Whoriskey, Vice President and General Manager of Keurig’s At Home Division. “We are positioning the Mini as a personal brewer for use in secondary locations like your office, recreational vehicle, vacation homes or dorm rooms. It is ideal for small spaces,” Whoriskey went on to say.
All Keurig brewers use Keurig’s patented K-Cup® portion packs. K-Cups are “mini-brewers” that eliminate the hassle of grinding beans, measuring coffee, handling filters and messy clean-up while brewing a gourmet cup of coffee or tea in less than one minute. Gourmet coffees, teas and hot cocoa distinguish Keurig from its competition. With over 200 different coffee, tea and hot cocoa varieties from 13 gourmet partners, Keurig meets the diverse taste profiles of all its consumers.
Single cup brewing is a rapidly growing category due to the speed and convenience of making a fresh cup of coffee or tea in under a minute. Keurig is the leader in this category according to NPD retail data. Keurig is #1 in both dollar and unit share for 1st Q 2008. Keurig’s gourmet partners include Green Mountain, Diedrich, Gloria Jean’s, Timothy’s, Van Houtte, Celestial Seasonings, Bigelow, Twinings, Ghirardelli, Tully’s, Coffee People, Newman’s Own and Emeril’s. Keurig brewers and K-Cups are currently available at www.Keurig.com and in over 10,000 retail locations, including: Bloomingdale’s, Bed, Bath & Beyond, Linens n’ Things, Macy’s, Kohl’s and Sur La Table, among many others.
Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, is a single cup brewing pioneer in North America. Keurig’s proprietary brewing system combines a pressurized hot water brewer with patented K-Cups that contain and preserve the freshness of gourmet coffees and teas. Through licensing agreements, Keurig’s coffee roaster and tea partners offer more than 200 varieties of gourmet branded coffees and teas in K-Cups. Keurig first introduced its gourmet, single cup brewers to offices in 1998 and to home users in 2002. More than three million cups of Keurig Brewed® gourmet coffee and tea are enjoyed every day, and over 2 billion have been enjoyed since 1998. For more information please visit www.keurig.com or call 888-CUP-BREW.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR, Inc. maintains two business divisions. Its Green Mountain Coffee division sells more than 100 high-quality coffee selections, including Fair Trade Certified™ organic coffees, under the Green Mountain Coffee® and Newman’s Own® Organics brands through its wholesale, direct mail and e-commerce operations www.GreenMountainCoffee.com. Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup® portion packs for Keurig® single-cup brewers. Keurig, Incorporated, also a wholly-owned subsidiary of GMCR, Inc., is a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters, Inc. has been recognized repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company.