Keurig® Branded Single Cup Coffee Maker
Named "Brand of the Year" in the 2012
Harris Poll EquiTrend® Equity Study

Reading, MA (August 21, 2012) – Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announces its Keurig® branded single cup coffee maker platform has been named “Brand of the Year” in the 2012 Harris Poll EquiTrend® Equity Study. Keurig® received the highest ranking in the “Coffee Maker” category based on consumers’ perceptions of familiarity, quality and purchase consideration, a selection of several qualifying elements evaluated. 
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