Keurig® Vue® Recognized as Gold Winner in Consumer Packaged Goods Beverage Preparation Category
Reading, Mass (April 26, 2013)
– Green Mountain Coffee Roasters, Inc.
, (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announced its Keurig® Vue® brewing system has been recognized asa 2013 gold Edison Award™ winner in the consumer packaged goods beverage preparation category. The distinguished Edison Awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring creative minds to remain in the forefront of innovation, creativity and ingenuity in the global economy.
"Being recognized with an Edison Award is one of the highest accolades a company can receive in the name of innovation and business success. The Edison Awards honor excellence in new product and service development, marketing, human-centered design and innovation," says Frank Bonafilia, Edison Awards' executive director. "The Keurig® Vue® brewing system and the advanced personalization options available demonstrate the innovative and persistent essence of Thomas Alva Edison's legacy."
"We are deeply honored to have been named a gold winner by the prestigious Edison Awards," says Michelle Stacy, president of GMCR's Keurig business unit. "As we celebrate Keurig's 15-year history of game-changing innovation, we are humbled that the Keurig® Vue® brewing system, which incorporates our most advanced technology yet and is the result of steadfast dedication to applying consumer insight to inspire innovative thinking, has been recognized as the leader in its category. The Keurig® Vue® brings Keurig's best cup to consumers, offering enhanced customization options that provide stronger, bigger and hotter beverages."
Nominees for the Edison Awards were judged by more than 3,000 senior business executives and academics from across the nation whose votes acknowledged the Finalists' success in meeting the award criteria of Concept, Value, Delivery and Impact. The Panel included members of the Marketing Executives Networking Group (MENG), the American Association Advertising Agencies (4As) the Chief Marketing Officer Council (CMO), the Design Management Institute (DMI), the American Productivity & Quality Center (APQC) the American Society of Mechanical Engineers (ASME) and the Association of Technology Management & Applied Engineering (ATMAE). Also on the Panel were hundreds of past Edison Award winners, marketing professionals, scientists, designers, engineers and academics.
Award winners were announced on April 25, 2013, at the Edison Awards Annual Gala, held at the historic Navy Pier in Chicago. On-site for the award ceremony was Keurig co-founder, Richard Sweeney, along with members of the Keurig® Vue® engineering, research and development, beverage and marketing teams.
The Edison Awards is a program conducted by Edison Universe, a 501(c)(3) charitable organization dedicated to fostering future innovators. The 2013 Edison Awards were sponsored by Nielsen, Discovery Communications, Science Channel, and USA Today. For more information about the Edison Awards, Edison Universe and a list of past winners, visit www.edisonawards.com
Celebrating 15 years of innovation in 2013, the Keurig® single cup brewing system has revolutionized the way people consume their beverages both at home and at the office. The single cup technology behind the Keurig® brand has disrupted consumer behavior and made quality coffee and other specialty beverages a staple option. The Keurig ® Vue® commercial brewer, V1200, received the Gold Award for Innovation in the OCS & Water Equipment Category at the 2012 National Automatic Merchandiser Association's One Show for its innovative offerings. In addition, Keurig® was named coffee maker "Brand of the Year" in the 2012 and 2013 Harris Poll EquiTrend® Equity Studies. According to NPD Group, a leading syndicated data provider, in the fourth quarter of the 2012 calendar year (October-December) the Keurig ® Vue® brewing system ranked #8 in the coffee/espresso maker category in dollar sales and was the #1 brewer based on dollar and unit sales for brewers priced above $175.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information, please visit www.GMCR.com
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