Effective Date: October 3, 2024
California Notice at Collection of Personal Information
This California Notice at Collection of Personal Information supplements the information contained in the KDP Privacy Policy (collectively, “KDP,” “we,” “us,” or “our”) and applies solely to consumers who reside in the State of California (“consumers” or “you”).
Under the California Consumer Privacy Act of 2018, “Personal Information” is defined as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. We collect the categories of Personal Information listed below. We “sell” or “share” (as those terms are defined in California law) some for marketing and advertising purposes to third parties, such as data analytics providers, advertising technology vendors, third-party advertising networks, and social media platforms (as described in our Privacy Policy).
| Category of Personal Information Collected |
Do we sell or share the category of Personal Information |
Identifiers/biographical information, including name, postal and email address, phone number.
• online identifiers, Internet Protocol (“IP”) address, and other similar identifiers. |
Yes
Yes |
| Characteristics of protected classifications under California or Federal law |
No |
| Commercial information, including your purchase and usage history (such as beverage variety, brew size and strength preference for your brews), and goods and service preferences/td>
| No |
| Internet or other electronic network activity information |
No |
| Audio and visual information, including photos you share from your devices and recorded conversations with the KDP representative (where and as permitted by law). |
No |
| Geolocation data |
Yes (non-precise location) |
| Inferences, meaning inferences that we draw from your Personal Information and online activity to create a personalized profile so we can better identify goods and services that may be of interest. |
Yes |
We do not knowingly sell or share Personal Information about individuals under the age of 18. Please click here to opt out of the sale or sharing of your Personal Information, including targeted advertising. You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt out.
The Business and Commercial Purposes for Which We Collect and Use Your Personal Information:You may take advantage of the following privacy rights:
To administer your account and provide the Services to you, such as to:
• Create and manage your KDP Account, your Keurig App and your Loyalty Program Membership, either at Keurig.com, Keurig.ca or our Pepper Perks or Pepper Packs programs
• Provide you with customer support and respond to your requests
• Complete your transactions
• Communicate with you about the Services, including order management and billing
To Ensure a Consistent Experience Across Your Devices, such as to:
• Synchronize your usage across the various devices you use to interact with us
• Personalize your experience with our Services
To Offer Promotions and Ads, such as to:
• Administer sweepstakes, contests, discounts, or other promotions
• Develop, display, and track content and advertising tailored to you on the Services and on other websites
• Provide or contact you with customized Services content and offers from KDP or on behalf of our partners and affiliates
To Improve the services and develop new ones, such as to:
• Administer focus groups and surveys
• Conduct consumer research
• Use demographic, profile and other data for analytical and demographic purposes (this processing may involve profiling – for example to create audiences based on demographic or location-based information for marketing and customization purposes)
• Develop new features and services
To Prevent, Detect, and Fight Fraud or Other Illegal or Unauthorized Activities, such as to:
• Enforce our Terms
• Address fraud or alleged unlawful activity
• Assist law enforcement
• Conduct data analysis to better understand and design countermeasures against fraud
• Protect the security and integrity of the Services and our business
To Ensure Legal Compliance, such as to:
• Comply with legal requirements
• Enforce or exercise our rights or those of third parties
• Due diligence and required disclosures for corporate acquisitions and sales
• Address problems with the Services or our business
Retention: We will retain your Personal Information consistent with applicable law and our retention policies. What this means in practice will vary between different types of information, and when we consider our approach, we take into account satisfying any legal, accounting, or reporting requirements. We also may aggregate or de-identify the information so that it no longer identifies you, in which case we may use this information indefinitely without further notice to you.
