Information You Provide
KDP collects information when you choose to share it with us, such as:
INFORMATION You Provide When You Create or Use Your Account or Other SERVICES, or Contact Us. You must create a KDP account (“KDP Account”) to use certain Services, including the Keurig® App. A KDP Account as well as certain services we may offer such as a subscription to our auto-delivery services require you to provide Personal Information so we can identify you and process your purchases, enable you to customize the Services to your liking (e.g., coffee preferences), and so we can link your product preferences to your KDP Account. Also, when you contact us, we may monitor and record your conversation with the KDP representative (where permitted by law).
INFORMATION You Provide When You Make a Purchase. We need Personal Information to process your purchases from us, and to provide you with the goods or services you ordered. We also collect your feedback, and supporting data, and questions that you provide to us for customer support.
INFORMATION Collected with Your Consent. We also may ask you for your consent to collect information in a particular interaction with you as described to you in those circumstances.
Information Collected Automatically
Whenever you visit or interact with the Services, KDP, as well as any third-party advertisers and/or service providers, may use a variety of technologies to collect information, such as:
Usage Information. We collect information about your activity on the Services, such as login date and time, features you use, and website, mobile app, and product interactivity.
Device Information. We collect information from and about the electronic devices that you use to access the Services, including IP address, device ID and type, device and app settings and characteristics, app crashes, advertising IDs, browser type and language, operating system, time zones, software version, domain name, identifiers associated with cookies or other technologies that may uniquely identify your device or browser, and information on your network connection, like your service provider and signal strength.
Location Information. We may collect data about the location of the device you use to access the Services (“Location Data”) using IP address, GPS, cellular towers and other information from your mobile service provider, sensors that provide KDP with information on nearby devices, Bluetooth address, Wi-Fi access points, and information made available by you or others that indicates the current or prior location of your device. How we collect Location Data depends on how you use the Services.
Third Party Analytic and Advertising Technologies. KDP also may use third parties’ analytics and tracking tools, such as Google Analytics, and others, to help us track, segment, and analyze usage of KDP Services, and to help us or those third parties serve more targeted advertising to you on the Services and across the Internet. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to collect and store information and may also combine such information with information that they collect from other sources. To learn more about your choices relating to advertising tracking, please see the “Your Choices and Opt Out” section below.
Information Received from Other Third Parties
KDP collects information about you from third parties, such as social media platforms, public databases, or data vendors. This may include the following information:
INFORMATION Collected From Data Vendors. KDP may supplement the information that we collect about you with information that we obtain from third parties, such as public databases or data aggregators.
INFORMATION Collected Through Service Providers. Our service providers also may collect and use Personal Information to assist us with our business operations. For example, our service providers may need information to help us analyze the performance of the Services, detect and prevent fraud, or to improve user experiences.
Combination of Information
We may combine the information we receive from and about you. We may also de-identify or aggregate Personal Information to create data that does not identify you.