We collect information about you and your use of our sites in different ways:
- Some information you provide directly to us, such as when you register your brewer or provide account information.
- Other information we collect about you through Cookies and Other Similar Technologies to help us operate our sites effectively and provide you the best products, services and site experiences that we can.
- We also collect information about you from other companies (for example by purchasing demographic data about you or through social media sites such as Facebook and Twitter).
- When you access our sites through any means, including a mobile device or smartphone, we may collect information about you, including your geographic location.
Personal and Non-Personal Information
Personal information is information that can be used to identify you as an individual. This includes information like your name, email address, mailing address, phone number, full date of birth, credit card number, geographic location, etc.
If you are a resident of Canada, personal information may also include information such as your IP address (this is a unique number called an internet protocol address which is assigned, usually based on country location, to your computer) and any other information that identifies you as an individual.
Information that, by itself, cannot be used to identify you as an individual is not considered personal information. We refer to this type of information as ‘non-personal information’, such as a favorite or bookmarked site, your language setting in your browser, or what you site you came from when visiting our sites.
Information You Provide: You give us information when you use our sites to do things like place an order, or participate in a promotion, or contest. We collect information like your name, address, telephone number, your credit card information, full birth date, the content of your communications like survey responses or product review comments, purchase order information, including your purchase order history, job application information, shipping information of people you send products to, your username and password, and information about your brewer. When you access our sites through a mobile device or smartphone, we may collect information about you, including your geographic location.
You can always choose not to provide some or all of this information, though some of the features or services on our sites may not function properly as a result, such as processing an order or responding to your request.
How we collect this information: You provide us information when you do things like:
- place an order
- create an account
- register your brewer
- give reviews on our products and our sites
- communicate with Customer Care
- participate in an online forum or community
- apply for a job
- contact our investor site
- participate in promotions, surveys, or contests
- use other functions or services available on our sites such as “sharing” content or our refer-a-friend program
- access our site through any means, including your mobile device or smartphone
- shop in our retail store
Information We Automatically Collect from Your Use of Our Sites:
We use technologies like cookies, web beacons and other similar technologies to automatically collect information about you when you visit our sites and through advertising that may appear on our sites and other companies’ sites. Cookies collect all sorts of information, such as device-specific information including capabilities, your unique device identifier (if you are accessing our sites through a mobile device or smartphone), your IP address, your browser type, time zone and language settings and operating system. Cookies also collect clickstream information like how long you spend on our sites, what pages you view, any search queries and what other sites you visited before and after coming to our sites.
Please read our section on Cookies and Other Similar Technologies to learn more about what information is collected, and how it is used and shared.
Information We Collect From Other Sources: We also collect information about you from other sources. This information includes things like your name, address, email address, date of birth, telephone number, demographic information about you or your household, purchasing behavior, the content of any message or posts on our social media pages like Facebook and Twitter or other online public forums.
If you use social media platforms like Facebook, depending on your privacy settings with these social media sites, we will collect information about you that you have made available through the social media privacy setting choices. We also collect information from social media sites through plug-ins, like the Facebook “Like” button, and our social media pages. When you post a comment on our social media page or if you “Like” one of our products or promotions, depending on your privacy settings with these social media sites, we may receive information about you, such as your name, email address, gender, birthday, interests, and friend network. In addition, if you have chosen to connect your social media accounts, such as your Facebook page, with our social media pages, they may give us information about your social media profile and activity depending on your privacy settings with those companies. Be sure to read our section on Links to Third Party Sites and to review your social media account’s privacy settings and the privacy policies of these social media sites so you understand how other companies are collecting and using your information.
How we collect this information: We collect this information by doing things like:
- purchasing or renting demographic information about you from other companies
- collecting publicly available information about you and information that you make available from social media sites