Sign up for an Auto-Delivery or Keurig Starter Kit between 4/23/2025 and 5/23/2025 to lock in your price through 12/31/2025. This price guarantee is based on the list price effective on date of enrollment through 12/31/2025.
Through 12/31/2025, list prices for most beverages (including coffee, tea, refreshers, and hot cocoa) Keurig.com will not increase for new participants in Auto-Delivery, SMART Delivery, or Keurig® Starter Kit. Participants in these programs will receive 25% off most pods, bagged coffee, and select accessories, as long as you remain active in Auto-Delivery, SMART Delivery, or Keurig Start Kit programs.
Standard exclusions apply, including Keurig® Outlet, EMBER® mugs, illy®, RoastMaster’s Choice, and bundles.
No code needed—just select ‘Auto-Delivery’ when checking out for eligible items. Free standard shipping on $35+ orders (after discounts).
In the event an item in your auto-delivery cart is on sale on the date of your order notification, you will be charged the sales price less the 25% discount. This offer may or may not be combined with other offers on Keurig.com and will be specific to the offer shown at the time of purchase. See specific offer details for more information.
We believe truly great coffee should promote the greater good.
Part of this belief is our commitment to responsibly sourced coffee.
Responsibly sourced means the coffee we purchase is grown and sold in adherence to a credible sourcing program that aligns with our company Supplier Code of Conduct.
PROUD PARTNERSHIPS
We are proud to partner with these organizations that are supporting our efforts to source our coffee responsibly. These organizations provide independent and credible certification and verification programs that allow companies to make smarter and more responsible purchasing decisions and create positive, lasting impact for farmers.
Our Criteria for Responsible Coffee Sourcing Programs
We are a member of the Global Coffee Platform (GCP), a multi-stakeholder association. Between 2021 and 2023, the Global Coffee Platform (GCP) updated its Coffee Sustainability Reference Code (Coffee SR Code), which lays out a global set of “primary principles of sustainable coffee production”. GCP also created the “Equivalence Mechanism”, a standardized process for benchmarking responsible sourcing programs with respect to the Coffee SR Code and other operating criteria. No certification or verification program can guarantee there are no challenges with human rights or other risks in a supply chain. However, programs that meet the Equivalence Mechanism have demonstrated credible and effective systems for implementation, remediation of issues identified and continuous improvement over time.
More detail on the Equivalence Mechanism can be found here
We aligned with the GCP to support their efforts to bring a common focus to the major sustainability challenges that face the coffee industry, and shared recognition of programs that advance baseline sustainability practices in a credible and effective manner.
Going forward from 2023, we accept programs that meet the following criteria:
- 1. The Program has been deemed as equivalent under the GCP Equivalence Mechanism 2.0.
- 2. The Program includes an independent audit of the farm-level practices of a representative sample of the producer group(s) supplying coffee to us in accordance with a set of key requirements.*
- 3. The Program provides a set of standardized data that is requested of all our certification and verification partner programs.
Going Beyond
We also invest in addressing key issues such as climate change and farm
profitability to ensure that coffee remains a viable livelihood.
Learn more about our commitment to farmers here.
